How to Produce a Killer Brochure

Brochure designs

Creating a killer brochure that draws attention to announce a new service or product is not always easy. A professionally designed brochure can be a significant marketing tool and to make sure your next one is a winner, you will want to make it as effective as possible to ensure good responses. You want to make sure your copy leaves the best impression on your prospects to create an interest in your product or service. A brochure is a powerful communication tool, which demonstrates features and benefits of your product or service using colour, images and graphics and special fonts for information content.


This little gimmick of advertising should raise the desire and make the people call, make an appointment, or check your website to buy your product. To be effective, the front cover of your killer brochure should be visually stunning and draw attention to make people curious enough to read further into the benefits of your business. If you want to know how to make a killer brochure that everyone will pick up and read, we provide you with some helpful tips on how to step up your brochure design and guarantee your information will be shared.



Brochure design doesn’t have to be created in standard DIN format, nor does it have to be bound at the centre. If you want to underline your brand’s identity, strive for a design that is original and striking and recognizable through its uniqueness. Your brochure should still stand out among others in a rack or on a table. If your business needs a more classic shape, why not use a linear accordion design, which allows the prospect to view all information at once rather than having to turn pages of a small catalogue. If you choose a linear catalogue design, rounded edges on the corners give a softer and friendlier look.



Depending on what you want to sell, sometimes the material used for brochures can already leave an impression on the customer to be. Recycled material makes your business look green and environmentally friendly, whereas a high-density paper will leave a professional impression and give a classier look. Coated paper can be treated with a glossy or matte finish, whereas glossy is chosen for most brochures. A special feel can also be enhanced by textural patterns to add an interesting dimension. Texture is often used as a graphic element instead of pictures.



Too much information will only confuse the readers, hence no matter how much you’d like to push your business by facts, keep in mind that you should narrow your information down to the main points and focus on what will catch the attention on the market. Don’t present your service or product in detail as in brochure design bigger isn’t always better and the smaller the brochure, the easier it will fit into a pocket to be handed around.

Brochure designer Sydney


Fonts can give any brochure a distinguishing and unique look. The use of many fonts can be confusing and might not bring your meaning across clearly, therefore, you should limit your fonts to heading, subheading and body copy font. Most designers only use the same 20 fonts for sales items. There are certain ones that always get noticed and logo design Sydney will explain all the reasons why Rockwell is a nice headline font, Code often used for logo design and Helvetica for major brand identities. If your business has signature colours, it might be nice to incorporate them in the brochure using different shades and hues for a better trademark.


Readers first

For great brochure design, always keep the purpose in mind since brochures are mostly used to announce a service, increase awareness or encourage sales. Is your advertisement going to be a giveaway at an event, a brochure that’s supposed to go along a digital newsletter or displayed on a desk at your business. Think about what the person sees first when opening your handout or what your catching phrase will be. To leave a great first impression, think about the field of your business. If you’re doing a charity brochure you don’t want the booklet to look too luxurious but a new product should be advertised amazing at an exhibition stand.



A killer brochure will need good photos, as without, it’s just a boring leaflet. Customers like to flick through a booklet with a nice display and will get attracted by something beautiful, stimulating or fun. Avoid using stock imagery and if possible invest in a photo shoot or use paid images for the best possible impression of your business. Get creative in the way pictures are placed in the brochure so they draw interest and are not simply lots of images on a page.


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About the Author: Varun Rana

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