It’s that time of year again! As we gear up for summer, there are going to be more and more opportunities for both indoor and outdoor advertising events, conferences, and fairs to show off your business. If you have some daggy old display systems, then now is the perfect time to step it up and change to something new and fresh. If you’re looking for some inspiration, then this article is the one for you, as we take you through some ideas for how to freshen up your advertising.
The lobby layout
What does the lobby look like in your building? Is there simply a reception desk, maybe a pot plant or two? If you have the lobby of your building all to yourself, then this is a great place to think about putting up display systems. Choose display systems like portable banners (which can also be used to take around to other events), and stands that can display company flyers or associated magazines, for people who are waiting in the lobby to peruse while they wait. Make your lobby that little bit more branded by thinking about what display systems can be used around the place.
Spring colours and design
For in-store advertising, you might like to think about doing a real spring theme with your pop-up banners. Perhaps you have sort of spring promotion on that you want to really put in front of your customers. If spring is the theme of your sale or promotion, then you can design banners that really go to town with this. Colours like bright yellows and greens are popular for a spring theme, as well as flowers to show that “spring has sprung” look. Remember to include enough text so that customers will understand the message you are trying to get across.
As we go into spring, if you are planning on attending an outdoor event as part of your business marketing, then you’ll need to carefully consider the layout of your stand. A marquee is a really good addition as it starts to heat up. If you have staff standing out all day in the sunshine, they may get fatigued more easily, or even sunburnt. A marquee erected over your stand can help to solve this problem. You can purchase or rent plain marquees, but for something really special go for a branded marquee.
The display systems refresh
Have a look at your current display systems to see if they need a refresh. Are they getting ratty around the edges? Looking a little beat up? Are the colours fading? Does the message on your signage no longer represent your brand message? These are all important questions to ask yourself. If the answer to any of these is yes, then it’s time for an overhaul. Instead of just choosing the same design again, take the time out to think very carefully about whether you’d like to update the design for more of a forward-thinking feel. Display systems can last you for many years, so you’ll want to think about what your needs are going to be for signage not only now, but stretching into the future as well. If you are dedicated to some really stellar display system design, it might be best to employ the services of a graphic designer to help really nail your brand aesthetic and voice.
Spring is a great time for new things, growth, and bloom – and you can incorporate that spirit into your new display systems. If it’s time for a bit of a change, then get to it and start designing your new display systems.